Conference on Crimes Against Women: Training, Strategies, and Practical Instruction for Responders and Victim Advocates

By Tim Lott

Did you happen to catch the powerful Super Bowl domestic violence PSA that showed there’s more than one way to seek help during a crisis? In this chilling 60-second clip, viewers witness a phone conversation between a domestic violence victim and a 9-1-1 operator. As we listen to the victim try to “order a pizza for delivery,” we see traces of a desperate struggle, including a hole punched into a wall of her home. The 9-1-1 operator catches on that something’s amiss and quickly turns the conversation around in order to determine that 1) the victim needs assistance, 2) she is not alone, and 3) there are no weapons in the house.

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